Search Engine Optimization & SEM Marketing
Search Engine Optimization & SEM Marketing
While SEO campaigns can sometimes feel overcomplicated or convoluted, we like to keep things simple. If you consistently strive to offer the best user experience and provide your target audience with helpful information that answers their questions, search algorithms will reward you. Over the years, the search landscape has drastically changed as AI and Google become more and more sophisticated. However, one thing has remained unchanged: websites that always put their user at the forefront will see success, and those who do not will be penalized.
Search Engine Optimization (SEO) is a fun, fast paced, and ever-changing industry. The major search engines have a tedious task at hand. They continue to invest heavily into fighting spam, understanding semantics, and ultimately ensuring the most accurate and insightful search results for their users. Google in particular has more than 30 trillion websites in its index. Every time someone searches something in Google, Google must sift through all of those in attempt to offer the ten very best results out of what could be millions (or sometimes billions) of relevant webpages.
Discovery process solutions
Our job is to communicate the value of our SEO strategies through clear and transparent reporting. You’ll be able to see where you’re ranking for each of your optimized keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.
hrough different strategic optimizations and A/B testing, our full-service digital marketing agency can help convert more website visitors into customers and improve your lead generation efforts. Through specialized software, we can test different pages, buttons, messaging and more to see how your users engage with different elements of your website.
When it comes to building your site’s domain authority (which allows your website to be more competitive), quality content and backlinks are key. Our Webpagesmedia SEO team will create a strategy to bring qualified, top-of-funnel traffic to your site, audit your website’s backlinks, and create a link building strategy that will help your website compete for high-value search traffic.
For businesses that have a physical location, such as corporate headquarters, retail stores, and restaurants, a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. Our process includes claiming and optimizing your local business listings with user & search-engine friendly content, optimizing location specific landing pages to rank for local search results, as well as reporting on local engagement.
SEO team will craft and execute a content marketing strategy that will serve multiple purposes. First and foremost, we will seek to create content that answers any questions your target audience may have, and provide them with trustworthy and accurate information in a way that is easily digestible. Additionally, we will ensure the structure of the content (title tags, headings, schema, etc.) and our target keyword strategy are implemented properly to attain high rankings on the search engine results page.
Before your site can rank in position 1 for your target keywords, it needs to be effectively crawled and indexed by search engines. From XML sitemaps to Core Web Vitals and site speed, our team will audit your site’s overall structure and functionality to ensure an optimal experience for both search engines and your target audience.
At Webpagesmedia we believe in joining effective SEO recommendations with a positive user experience to maximize your site’s performance. From title tags and meta descriptions to H-tags and internal links, we’ll work with you to recommend on-page updates that increase both organic traffic and conversions.
Our Webpagesmedia team will gather thousands of different keywords and pull a number of metrics to determine a keyword’s potential value. These include search volume, our own proprietary competition formula, and other different variables in order to determine how valuable these keywords are for different pages on your website.